Google’s Webmaster Tools
The Benefits of Webmaster Tools
Google’s Webmaster Tools is a great way for SEOs to gain an understanding of their metrics and form ways to help them improve. By understanding the features available, you can ensure your website is optimized, resulting in increased traffic and higher rankings for your website.
Why Google’s Webmaster Tools?
Google’s Webmaster Tools Benefits
The following is a quick list of some of the stunning features available.
01. Links to Your Site
Gives a report showing the total amount of links to your site as well as an overview of who links the most, most linked pages and anchor text.
02. Search Keywords
Lets you know what keywords and phrases are being used by searchers to get to your website.
03. Optimisation Section
This includes a whole heap of options to choose from including ‘Remove URL’ which lets you remove pages of a site in Google’s index that is no longer online. Within the optimisation section you can also fix common problems like missing title tags and duplicate meta tags.
04. Author Stats
This is related to Google Authorship. It shows you the pages that appear in search results associated with specific authors from Google+. Author Rank is slowing becoming an important aspect in SEO so this will be a handy tool to utilise. There are many other functions that could be mentioned however the way to get the most benefit from Webmaster Tools is to explore it yourself. Have a look at how it could easily help you monitor your site on a regular basis and make improvements.
Monitoring Your Website with Webmaster Tools and Google Analytics Alerts
Monitoring your website
While it may seem pretty obvious, monitoring your website is the key to ensuring you are getting the results you are after and your tactics are working. Taking advantage of the essentials like Webmaster Tools and Google Analytics Alerts will help you keep on top of important issues.
It is surprising how many website owners fail to set up these accounts for themselves. By monitoring your website via Webmaster Tools you can recognise and address all of those potential problems that could possibly lead to penalties further down the track.
Google Analytics makes recognising problems even easier as they can notify you of any changes such as a decrease in traffic. It is also a great way to have a look at your bounce rate and organic traffic fluctuations, this is important as even the smallest drops can indicate an underlying issue that needs to be addressed.
Using both Webmaster Tools and Google analytics is a great way to see your websites progress and address problems while they are still small. The more you are informed and organised, the higher your chance of success.