How to do Advertising on Instagram in Australia

Instagram is a great social networking site where millions of users share photos, videos and live streams. But there is no doubt that Instagram is a good platform to advertise your business. If you are also looking to advertise your business on Instagram, then here are the best ways to do so.

Instagram is one of the fastest growing social networks today. It has reached over 500 million users in its short time in existence. The best part? You can run ads on this platform.

As Instagram continues to grow as a tool for marketing, some businesses are looking to take advantage of this popular photo sharing app. With its popularity, however, comes challenges in terms of audience.

I’m here today to give you a little insight as to why you should consider doing some paid advertising on Instagram in Australia. I’m not going to show you how to actually do it, because there are plenty of other people out there who can do that for you, so what I’ll do instead is show you how you can use Instagram advertising to your advantage and get more people to like your page.


1: Choose the right hashtags

Hashtags are the keywords that you use to make your post visible to people searching for the same thing. If you are new to Instagram, then you should consider using popular hashtags. The more popular the hashtag, the more people will be using it. To get started with Instagram marketing, you must first understand the importance of using the right hashtags. This means that you must use the exact hashtag that your target audience is using. Hashtags are very important because they make your post searchable. Using the right hashtags also helps in building strong connections with your followers.

2: Create engaging images

Your images on Instagram should not only attract the attention of your audience but also stand out from the others. Your image needs to be clear, colorful, and well-designed. Make sure that the photos you upload are high resolution. You should never upload low resolution images because they do not look good on the feed. A lot of users have said that a photo with a dark background looks better than one with a light background. Therefore, you should keep in mind that you should always avoid uploading photos with bright backgrounds.

3: Add interesting captions

The caption on your photo is very important because it gives more details about the photo and explains why you posted it. Therefore, you must write captions that explain everything about your photo. Avoid using generic captions that say “Great day” or “Awesome photo”. You must provide more information about your post. Use hashtags and descriptive words to enhance the post. Don’t forget to include the location where the photo was taken.

4: Promote your posts

Make sure to share your posts on other social networks like Facebook and Twitter. Also, include links to your website. This will help your potential customers find you easily. Moreover, you can use paid ads to promote your posts.

5: Keep improving your strategy

There are many factors that determine whether you succeed or fail in your marketing strategy. Some of these factors include the content of your posts, the quality of your images, the way you use hashtags and captions, and how often you post. If you are doing all the above mentioned activities correctly, then you will definitely see results. So, don’t give up. Keep trying and you will surely see positive results.

6: Engage With Other Businesses

You should also try to engage with other businesses. This will help you to build relationships with other businesses and you will be able to learn from them.

7: Be Active

When you are advertising on social media, you should be active. You should not be posting every day or every week. You should be posting at least once a week. This will help you to engage with your followers and get them interested in what you are saying.



Instagram is a great platform to advertise your business. You can now start promoting your products and services on Instagram.

If you are looking for more ways to grow your Instagram, then you can check out the best Instagram growth tools.