SEO Pricing

Learn the basics of how search engine optimisation (SEO) pricing works, and what you should consider before hiring SEO Company in Australia.

how much does seo cost

SEO pricing is based on the “supply and demand” of a particular niche. If there are a huge number of people with the same need for your product or service, then there are many factors to be considered by SEO Companies or SEO Consultant in Australia.


The “SEO pricing model” is totally out of control. It seems like every day there’s a new website or blog that goes up promising to tell you how to rank number one for any given keyword for less than $97 per month.


Unfortunately, most of these websites and blogs are complete frauds.


If you are thinking of hiring an SEO Company for your SEO campaign then you should know few things. If you are interested in learning what the “standard” rate of pay for doing an Australian Search Engine Optimization (SEO) is, this is the place to be.

Cost Effective SEO

Unlimited Keywords, Unlimited Traffic/Leads, 100% Money Back, Order Now!

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What is SEO?

Search engine optimization (SEO) is the process of improving the ranking of a website on search engines. A website’s ranking is based on a number of factors. The two primary ranking factors are how relevant the content of a website is to what a searcher is looking for, and how “trustworthy” a website is.


Trustworthiness is largely based on how many other websites link to a site. If a lot of other sites link to yours, that shows the world that other sites consider you a trustworthy source.


You can’t just “hope” your website will be found. You have to make sure it happens. SEO is absolutely necessary for online success. It is so important, in fact, that I consider it a mandatory skill for every serious internet marketer.


Achieving a higher ranking improves visibility which increases the amount of traffic your website receives.

seo cost

How does search engine work?

When you type a keyword or a phrase into the search box (on Google or any other search engine), search engine looks at all the content on particular website and detects what it believes are the most relevant articles for that particular query. The articles are listed in rank order (from most relevant to least relevant).


In other word: Simply type a keyword or two into the search bar. The engine will scour the internet for websites that contain these words. It will then display those websites with the most relevant content to what you typed in the search bar.


Your job is to write copy (called “SEO cost”) that appears on your website that is more relevant than the content on the other websites. That way, the search engines will rank your site as being more relevant and put it at the top of the results page.

organic seo vs paid seo
Click Image to Read More about Paid vs Organic Search Results on ahrefs

What is the difference between organic and paid search results?

Organic results come from unpaid or unsponsored searches. These are the type of searches that most people make when they are casually researching a particular subject.


Organic search results are displayed when someone uses a key word or a related search phrase to find information on a particular topic. Paid search results are listed whenever someone uses a keyword or a related search phrase to find something that exists but pays for it. Organic search is free and effective. Paid search can get your message across instantly but is expensive and often not very effective.


Organic search results are the ones that appear in the top 3-5 positions when someone uses a search engine. Paid search results are the ones that pop up when you use Google or another search engine to look for something specific.


Organic results are free. Paid results often have a “sponsored” or “advertorial” label attached to them. These are usually the top results. Some people believe that if a site appears in these positions it has been deemed relevant by the search engines. That’s not true. The search engine only pays attention to the actual content of a website.

types of SEO

Types of SEO

  • On-page SEO

On-page SEO is the process of making changes to your website that help it become more visible to search engines. This includes everything from setting-up web pages to formatting tags, keywords, alt-tags, headings, internal and external links, site speed and much, much more. In other words, it is the technique of making your website more “searched-friendly.”


On-page SEO involves everything that is visible on your website: your website’s structure (header tags, meta tags, internal links, page titles, paragraph and character counts, images), its content (keywords used in the text, use of targeted terms and phrases, length and quality of the copy, how active your website is on social media).


On-page SEO factors: title, Meta description, site map, page description, headings, keyword density, etc.


We at Best SEO Company Australia personally have developed an amazing team of SEO copywriters (the best in the world) that work solely on On-Page SEO.


  • Off-page SEO

Off-page SEO is the process of improving the visibility of a website (or any online content) without changing or manipulating the on-page content.


Off-page SEO is the work you do outside of your website’s on-page content to increase your organic rankings. It’s everything from link building to content marketing to social media to local citations and so much more.


Off-page SEO is the poor relation of on-page SEO. On-page is what you write about on your website. Off-page is everything else you do to promote your website. In most cases, on-page SEO will get you 80% of the way there. And off-page SEO will take care of the rest.


But… not always.


Off-page SEO factors: back links, incoming links, incoming anchor texts, etc.


  • Technical SEO

Technical SEO is the process of improving the content, linking profile and code of your website so your organic rankings improve in the search results. It’s important to remember that the top results are almost always “organic” (meaning they are the sites that are most relevant to the search query).


Technical SEO is the process of making your site more “search engine friendly” so it gets a better ranking when someone types a phrase or keyword into a search engine.


Here are the main aspects of technical SEO:

  1. Optimizing your site for speed.
  2. Improving your site’s functionality.

Technical SEO is important but often misunderstood. Many website owners think that by doing a little technical SEO their website will jump up the rankings. This isn’t true. Ranking on the “programming” side of the algorithm is only one small part of the overall success of any marketing campaign.


Search engines have become so sophisticated, it is difficult for websites to get a good ranking. To help ensure your website gets found, you need to do some “technical SEO”. One of the main technical challenges is getting all those web pages linked together properly.


Technical SEO is the core of a good website. It involves making sure your site is well coded (H1, H2, H3 and HTML tags are correct), follows basic best practices for site speed (no heavy Flash or JavaScript), is crawlable by search engines and has a minimal amount of duplicate content.

Relevant Traffic

Benefits of SEO

You get to dominate the search results for any given keyword or phrase. When someone is searching for a solution to a particular problem, they often don’t know exactly what they want. They have a vague notion of what they need. And so, they type a few words describing their problem into a search engine.


The words “how much does SEO cost?” is an example of such a keyword.


What happens is the search engine detects there are a lot of websites that appear to be related to SEO and its Cost. But, in fact, they are not. They are simply websites written by people who think they are being clever by pretending to be an expert on SEO.

The benefits of good SEO are numerous. First and foremost, it helps your website rank higher in the organic results of a search engine.
More importantly, as your website gains higher ranking, it obtains more and more exposure. And, with more exposure, you will gain more and more customers.

SEO Services

Reasons people don’t use SEO

It’s hard to learn. Requires constant attention and work. Constant change. It’s too slow. People don’t like to wait for results. They want instant gratification. Even though it takes time, there is no instant payoff for most SEO efforts. You have to build a relationship with your customer over time and earn his trust.


  1. It’s complicated.
  2. It’s expensive.
  3. It takes too long to make a profit.
  4. It’s not easy.
  5. Google is getting tougher and tougher.
  6. People just don’t know what they need to do.
  7. They don’t have the patience or time to learn.
  8. They’re too busy running their businesses.
  9. It’s a huge mystery.
  10. People don’t want to spend money. They want everything for nothing.
  11. They don’t trust anyone or anything.

Cost Effective SEO

Unlimited Keywords, Unlimited Traffic/Leads, 100% Money Back, Order Now!

how much does seo cost

How much does it cost to do search engine optimization?

Cost depends on how good your website is at the time you are doing the search. The better your site is, the less you will pay. The worse your site is, the more you will have to pay. In general, a new website can be optimized for $799 to $5,000 per month.


Search Engine Optimization (SEO) is not a magic pill that will make your website jump up to the top of the search engines. There’s no quick fix to making your site more visible. However, it is possible to set yourself up for long-term success by doing what I call “search engine friendly” or “SEM” (Search Engine Marketing).


When you pay us to do a SEO job for you, you are not only getting 0ur expertise, you are also getting our experience.


A lot! Search Engine Optimization (SEO) is one of those things that sounds like a good idea until you actually have to pay for it. The first thing you have to decide is how many “searches” you want to optimize for. Suppose you are selling a book on real estate investing. You could make your website optimized for the words “real estate investing,” “real estate,” “investing,” etc. Or, you could make it optimized for the word “book.


Cheap SEO Company

Why is search engine optimization so expensive?

Because it’s not a “set it and forget it” process like many people believe. If it were, anyone could do it. The truth is, there are so many moving parts involved, it takes someone with a great deal of experience to create a search engine optimized website… that ranks high on any search engine.
It’s not really that expensive if you do it right. You see, most people who get into “SEO” as a hobby, end up spending all their time doing things which don’t help at all, or make things worse. They spend way too much time on things like making their site “pretty,” or stuffing it with useless keywords, or coming up with ever more convoluted ways to write copy for their website. These things are all important, but only after you know what the #1 priority is.
There are many factors that go into determining whether or not a particular technique will work for your site or not. Some of these factors are: the competitiveness of the keyword, the number of people searching for that keyword, how well the site ranks for that keyword in comparison to the other sites that are ranking for that keyword, how well the site is designed, the site’s “credibility”, and etc., etc.
technical SEO

So, How Much Does SEO Cost Exactly?

There is no exact answer to that question. There are too many variables. However, if you are willing to do a little research, you should be able to arrive at a number which is “in the ballpark.” The way to do this is to find a reputable Search Engine Optimization (SEO) company in your area who will help you create a plan to achieve your goals and then charge you based on how many visits your site gets on a monthly basis. 


How are SEO Prices Determined?

It depends on a lot of factors. Some of these factors include how much traffic the website gets, how competitive the market is for that traffic, what the desired position is (ranked on the search page), how well the website is optimized, and how savvy the person doing the searching is. If you are not getting the answers you need from your current SEO company, I suggest you ask for an itemized breakdown of what they have done to promote your site. That way you can determine if you should continue to pay them or look elsewhere.