Prakash Humagain is one of the top Search Engine Optimization Specialist in Gold Coast. He has helped hundreds of businesses get on top of their game with SEO… and keep them there. If you are serious about growing your business through the Internet, you need to read everything he publishes.
Want to know how to make your website more visible to the search engines? #1 SEO expert Gold Coast reveals his secrets on how he became the Gold Coast leading Business Expert.
Optimizing a Website to get as many visitors from the search engines like Google, Yahoo, and Ask is SEO. More Visitors means more paying clients and higher revenue for the Webmaster.
Search engine optimization (SEO) is a technical, analytic and creative method to optimize the website’s visibility in search engines.
SEO results are determined by many factors and there are 3 types of SEO which are most likely done by SEO Company like ours. Which includes Onpage SEO, Off page SEO and Technical SEO.
And also not to be forget that there are more then 200 factors for ranking a website in search engines.
SEO Company Australia understands the value of online business and marketing and focuses on procedures and techniques to help the company attract potential clients.
The business must reach the target audience to be successful and this is achieved through effective marketing techniques. We target users online and identify potential customers and make your business visible to them.
SEO is a critical part of any online marketing plan. But it can be difficult to know where to start. Here’s a list of the basics, from optimizing for search engines to making sure your site is crawlable.
Google’s search algorithm is constantly changing, and while there’s a ton of information out there about optimizing your website, a good deal of it is dated. So when it comes to keeping up with Google’s latest updates, you need to have a solid understanding of how they can affect your SEO efforts.
SEO Basics ✅
Set up GSC and Bing Webmaster Tools
Set up Google Analytics (GA)
Install and configure an SEO plugin (WordPress)
Generate and submit a sitemap to GSC and Bing
Create a Robots.txt
Check Webmaster Tools for any manual actions
Make sure the site is indexed
Keyword Research ✅
Identify the competitors
Find the main keywords
Find long-tail keyword variations
Create a keyword map
Analyse the page intent of ranked results
Make a list of questions being asked
Check the target keyword difficulty
Technical SEO ✅
Ensure the site is using HTTPS
Check for duplicate versions of the site
Check for crawl errors and fix them
Improve site speed
Check for broken internal and external links
Find and fix HTTP links on HTTPS pages
Use SEO-friendly URL structure
Add schema markup
Check the page depth
Check for redirects (301 & 302)
On-Site + Content SEO ✅
Check & fix duplicate or missing title tags
Check & fix duplicate or missing meta descriptions
Find & fix multiple H1 tags
Improve title tags, meta descriptions and page content
Perform a content audit and prune low performing content
Add alt tags to images
Improve internal linking
Check for keyword cannibalisation
Update content to ensure its still relevant
Off-Site SEO ✅
Audit competitor backlinks
Perform link intersect analysis
Find and reach out to unlinked mentions
Look for new link building opportunities
Optimise Google My Business listing (GMB)
Link building is the process of getting other websites to link to yours. A hyperlink (or simply a link) allows visitors to browse between web pages.
Local citations are any internet mentions of the name, address, and phone number of your business. These may be found in local business directories, social media platforms, and mapping applications.
To achieve higher rankings, technical SEO ensures that a website meets the technical requirements set by modern search engines. We cover crawling, indexing, rendering, and website architecture.
Google My Business is a free and simple-to-use service that enables businesses and organisations to manage their web presence on Google properties such as Search and Maps.
It involves optimising web pages for certain keywords to increase search exposure and traffic. Title tags, headings, text, and internal links are part of on page SEO.
In order to attract and maintain a targeted audience, content marketing strategy creates and distributes consistently relevant and valuable content.