SEO Company Australia understands the value of online business and marketing and focuses on procedures and techniques to help the company attract potential clients.

The business must reach the target audience to be successful and this is achieved through effective marketing techniques. We target users online and identify potential customers and make your business visible to them.

SEO is a critical part of any online marketing plan. But it can be difficult to know where to start. Here’s a list of the basics, from optimizing for search engines to making sure your site is crawlable.

Google’s search algorithm is constantly changing, and while there’s a ton of information out there about optimizing your website, a good deal of it is dated. So when it comes to keeping up with Google’s latest updates, you need to have a solid understanding of how they can affect your SEO efforts.

SEO Basics ✅

• Set up GSC and Bing Webmaster Tools

• Set up Google Analytics (GA)

• Install and configure an SEO plugin (WordPress)

• Generate and submit a sitemap to GSC and Bing

• Create a Robots.txt

• Check Webmaster Tools for any manual actions

• Make sure the site is indexed

Keyword Research ✅

• Identify the competitors

• Find the main keywords

• Find long-tail keyword variations

• Create a keyword map

• Analyse the page intent of ranked results

• Make a list of questions being asked

• Check the target keyword difficulty

Technical SEO ✅

• Ensure the site is using HTTPS

• Check for duplicate versions of the site

• Check for crawl errors and fix them

• Improve site speed

• Check for broken internal and external links

• Find and fix HTTP links on HTTPS pages

• Use SEO-friendly URL structure

• Add schema markup

• Check the page depth

• Check for redirects (301 & 302)

On-Site + Content SEO ✅

• Check & fix duplicate or missing title tags

• Check & fix duplicate or missing meta descriptions

• Find & fix multiple H1 tags

• Improve title tags, meta descriptions and page content

• Perform a content audit and prune low performing content

• Add alt tags to images

• Improve internal linking

• Check for keyword cannibalisation

• Update content to ensure its still relevant

Off-Site SEO ✅

• Audit competitor backlinks

• Perform link intersect analysis

• Find and reach out to unlinked mentions

• Look for new link building opportunities

• Optimise Google My Business listing (GMB)