What does SEO stand for in Digital Marketing, what is SEO?

Search engine optimization (or SEO for short) is a series of methods used to generate qualified traffic to your site. Sophisticated search engines use “algorithms” to determine and display the most relevant results when a user types in a search.

Certain strategies, such as smart use of domain names, proper website architecture, well-thought-out and well-positioned keywords, linking from other relevant websites, and a wide range of other factors, will contribute to the success of a website.

Check Webmaster guidelines

Most of the web traffic comes from the major commercial search engines like: Google, Bing, and Yahoo.

If none of these search engines can find your site, your content cannot be “crawled” to be placed in search engine databases, therefore you miss out on the amazing opportunities available for websites and their vital function as the key marketing asset.

The most important part of any SEO strategy is identifying the most frequently used “keywords” in a search engine that relates to your business and making sure your website appears on the first page when people search for those keywords.

With millions of websites competing for attention, it is imperative to ensure that your site and the correct search terms are found.

Local SEO Services is to get found by local customers who want to get your business services online. For eg: If you are living in Normanhurst and want to eat Thai food then what you do? You Search on Google for “Thai Restaurant in Normanhurst” you will see local Thai Restaurant in first page of Google and also in Map Packs. This is local SEO Services. 

What our SEO Consultant do to enjoy the wonders of SEO and this is why we are the Best SEO Company in Australia:

Determine a range of 8-12 keywords or key phrases. Determine an estimated value for the keywords before SEO starts. Agree to a set time period. A good time period is around three months. Determine at the end of the time period the value of the position of keywords. If the agree value has been achieved, then we add more keywords to gain more organic traffic.

And How Top SEO Companies in Australia Work?

Keywords that kick a##. Selecting your keywords is the cornerstone of your campaign. Picking the wrong keywords and you could go the same way, but you’ll get half the results.

Our SEO Expert from Agency filter a large number of keywords and consult you to choose the best ones that make sense for your business and are most likely to generate good traffic and convert into sales. Be realistic about the competitive space. At the end of the day, everyone has a budget.

Some of your competitors may have bigger budgets that render your SEO efforts useless from the start. While we want to help you win, we are also honest with our clients when they are faced with a brick wall to begin with.

This is why we need to know how long my competitors are doing SEO and what are their website authority and can we really beat them in time frame?

This is also why we start with free site audit and competitors first to give you exact promise.

Manual optimization of your web pages. Loving and caring care. That’s what we do with your website pages. We make sure that normal people and Google bots know what the key message you want to convey through the pages of your website.

Trust us, Google will thank you. Building quality backlinks. SEO is not much more than a huge popularity contest. We make sure that our clients have enough signals pointing to their website for Google to identify them as an Authority website. Keep an eye on your competition. Blink, and you could miss the last moves your competition is making to overcome you. 

Best SEO Company Normanhurst constantly looking for the latest and greatest ways to improve rankings, so you know you won’t be left behind.

Stay fresh – keep your website updates. Updating often allows search engine spiders to crawl your website more often and to increase your rankings more rapidly.

Quality is better than quality when it comes to link building. Forget the thousands of links, get one high PR link instead. Have a plan for link building. You have to know how many and what kind of links you need to be efficient.

Copy that from your competitors. Quantity still matters too as far as your content goes. The more pages your sites has, the heavier it is and the easier it ranks from its own internal link structure.

But don’t cheat, the content is for users and therefore should maintain quality.

1. Check our copy writing guide.
2. Read What is SEO?
3. Learn more about link building strategies.